Written by Sean on December 30th 2023
Written by Sean on November 14, 2021
Written by Sean on November 9, 2021
Arek, one of my Amazon PPC students, was able to decrease weekly Amazon PPC spend by $226 and decrease ACoS by 5.76%.
Written by Sean on September 10, 2021
Growing Amazon PPC sales from $17,935.04 with a 41.7% ACoS to $124,595.33 with a 20.21% ACoS took our scaling abilities to the limits and here's how we achieved these results.
Written by Sean on August 15, 2021
“RC fishing” is 1 of the easiest Sponsored Display strategies we’ve used to deliver consistently low ACOS campaigns driving anywhere between $250 - $5,000 / month for our clients. This strategy takes 10 minutes to setup and only 20-30 minutes per month management so you have no excuses not to set this up immediately after finishing this article
Have you ever seen a big competitor ad just dangling below your buy box tempting shoppers to leave your listing page and look at your competitor?
Well these ads are called Sponsored Display ads and if you're not running these ads you better start because most sellers on Amazon don’t use these ads, which means the aCPC in most categories is still extremely low.
Written by Sean on July 1, 2021
Amazon PPC is tricky. You don’t want to spend too much because you don’t want a huge ACoS that breaks the bank and you don’t want to spend too little because you won’t receive any impressions, clicks, sales, or the organic boost PPC can bring for keywords.
This is where keyword research enters the picture. In a nutshell keyword research is the practice of finding a variety of relevant keyword related to your market. It is one of the most important tasks for your business.